I lead global marketing at Nordcloud, an IBM company. Fifteen years in B2B marketing, much of it on enterprise cloud across EMEA, including time at AWS.
I write here about two things that have started to overlap: how B2B marketing works at enterprise scale in Europe, and what happens when a marketer with no coding background starts building software with AI.
The second part is CoNudge, a B2B2C SaaS for personal trainers I build in evening hours and weekends. Pilot starts August 2026. I am not a programmer and have no plans to become one. What I bring instead is the discipline I learned in enterprise marketing, applied to a project with no team and no budget.