christiaanderidder.com

Christiaan de Ridder

Marketing leader, 15 years in B2B, ex-AWS EMEA.
I write about AI and B2B marketing, and about building software without writing code.
Often from a European angle, where data sovereignty and security shape how you sell.

Christiaan de Ridder
Featured
ESSAY 03

I took a startup framework built for products and retrofitted it for marketing

The Foundation Sprint was designed to validate a product in two days. The questions it asks are the same ones a marketer needs answered. So I bent it into a marketing tool and ran it through AI, step by step.

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5 MIN#strategy#b2b#ai-workflow
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ESSAY 02

What selling enterprise cloud in EMEA taught me about selling AI

7 MIN · #emea
ESSAY 01

How I cut my CLAUDE.md from 1,090 lines to 83

6 MIN · #claude-code